AWS Subject Expertise (AFX) empowers Amazon Net Providers (AWS) gross sales groups with generative AI options constructed on Amazon Bedrock, enhancing how AWS sellers and clients work together. The AFX group makes use of AI to automate duties and supply clever insights and proposals, streamlining workflows for each customer-facing roles and inside help features. Their method emphasizes operational effectivity and sensible enhancements to every day processes.
Final 12 months, AFX launched Account Summaries as the primary in a forthcoming lineup of instruments designed to help and streamline gross sales workflows. By integrating structured and unstructured knowledge—from gross sales collateral and buyer engagements to exterior insights and machine studying (ML) outputs—the device delivers summarized insights that provide a complete view of buyer accounts. These summaries present concise overviews and well timed updates, enabling groups to make knowledgeable choices throughout buyer interactions.
The next screenshot exhibits an instance of Account Abstract for a buyer account, together with an government abstract, firm overview, and up to date account modifications.
Migration to the Amazon Nova Mild basis mannequin
Initially, AFX chosen a variety of fashions accessible on Amazon Bedrock, every chosen for its particular capabilities tailor-made to the various necessities of assorted abstract sections. This was achieved to optimize accuracy, response time, and price effectivity. Nevertheless, following the introduction of state-of-the-art Amazon Nova basis fashions in December 2024, the AFX group consolidated all its generative AI workload onto the Nova Lite mannequin to capitalize on its industry-leading value efficiency and optimized latency.
Since shifting to the Nova Lite mannequin, the AFX group has achieved a outstanding 90% discount in inference prices. This has empowered them to scale operations and ship better enterprise worth that straight helps their mission of making environment friendly, high-performing gross sales processes.
As a result of Account Summaries are sometimes utilized by sellers throughout on-the-go buyer engagements, response velocity is crucial for sustaining vendor effectivity. The Nova Lite mannequin’s ultra-low latency helps be sure that sellers obtain quick, dependable responses, with out compromising on the standard of the insights.
The AFX group additionally highlighted the seamless migration expertise, noting that their present prompting, reasoning, and analysis standards transferred easily for the Amazon Nova Lite mannequin with out requiring important modifications. The mix of tailor-made immediate controls and approved reference content material creates a bounded response framework, minimizing hallucinations components and inaccuracies.
General affect
Since utilizing the Nova Lite mannequin, over 15,600 summaries have been generated by 3,600 sellers—with 1,500 of these sellers producing greater than 4 summaries every. Impressively, the generative AI Account Summaries have achieved a 72% favorability price, underscoring robust vendor confidence and widespread approval.
AWS sellers report saving a mean of 35 minutes per abstract, a profit that considerably boosts productiveness and allocates extra time for buyer engagements. Moreover, about one-third of surveyed sellers famous that the summaries positively influenced their buyer interactions, and people utilizing generative AI Account Summaries skilled a 4.9% improve within the worth of alternatives created.
A member of the AFX group defined, “The Amazon Nova Lite mannequin has considerably diminished our prices with out compromising efficiency. It allowed us to get quick, dependable account summaries, making buyer interplay extra productive and impactful.”
Conclusion
The AFX group’s product migration to the Nova Lite mannequin has delivered tangible enterprise worth by enhancing gross sales workflows. By migrating to the Amazon Nova Lite mannequin, the group has not solely achieved important value financial savings and diminished latency, however has additionally empowered sellers with a number one clever and dependable answer. This course of has translated into real-world advantages—saving time, simplifying analysis, and bolstering buyer engagement—laying a stable basis for ongoing enterprise objectives and sustained success.
Get began with Amazon Nova on the Amazon Bedrock console. Be taught extra on the Amazon Nova product web page.
In regards to the Authors
Anuj Jauhari is a Senior Product Advertising and marketing Supervisor at Amazon Net Providers, the place he helps clients understand worth from improvements in generative AI.
Ashwin Nadagoudar is a Software program Improvement Supervisor at Amazon Net Providers, main go-to-market (GTM) methods and person journey initiatives with generative AI.
Sonciary Perez is a Principal Product Supervisor at Amazon Net Providers, supporting the transformation of AWS Gross sales via AI-powered options that drive vendor productiveness and speed up income development.
